Seems like the carriers change their rules on a monthly basis and they all seem to have different ideas on how work flows should be, what terms and words to use. We find that a large majority of mobile companies are operating a lot of campaigns that aren't approved or event submitted to carriers for certification because of this one reason. We can help inform you if your in compliance - just send us your work flow or simply your keyword and shortcode and we can provide you some feedback.
One Example:
Should you use:
STD Rates Apply
STD charges Apply
STD Message Charges Apply
NEITHER
As of January 2010 you must use:
Msg&Data Rates May Aply” per MMA guidelines. Carriers are not accepting certain abbreviations at this time.
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment