Monday, August 10, 2009

Wondering if your mobile campaign is in carrier compliance?

Seems like the carriers change their rules on a monthly basis and they all seem to have different ideas on how work flows should be, what terms and words to use. We find that a large majority of mobile companies are operating a lot of campaigns that aren't approved or event submitted to carriers for certification because of this one reason. We can help inform you if your in compliance - just send us your work flow or simply your keyword and shortcode and we can provide you some feedback.

One Example:
Should you use:
STD Rates Apply
STD charges Apply
STD Message Charges Apply

NEITHER

As of January 2010 you must use:
Msg&Data Rates May Aply” per MMA guidelines. Carriers are not accepting certain abbreviations at this time.

No comments:

Post a Comment