McDonalds see's the HUGE potential mobile marketing can have on any business with the clear ability for instant interaction or "NOW" interaction that we all need now days. If the info, product, service, news that we want isn't delivered to us "NOW" we assume it's no good - even our internet is just to slow for most at 20MB - so Mobile is perfect for the "NOW" generation!
Check the article out - CLICK HERE
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