By: Mobile Marketing Watch
The problem has been around forever, yet the mobile industry is still fighting for a solution to SMS spam. As such a quickly growing problem, the FCC and several mobile-specific organizations are still trying to define what is and what isn’t considered mobile SPAM- a process that’s easier said than done.
Mobile spam can be sub-divided into two general categories: legitimate marketers not following best practices and sending unsolicited messages, and the more devious malware attacks, in which malicious messages are sent through text or e-mail to attack a phone’s operating system. Either way, this spam is annoying to consumers, and is giving legitimate rule-following mobile marketers a bad name.
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