If your looking at utilizing a Mobile Marketing company you need to do your homework as many, many are popping up all the time and aren't vested for the long haul - just looking for the quick dollar and don't even own their own software - so if they go under most likely you lose your campaign cell numbers, data and more.
Don't go with the cheapest company - you will find extra fees in the backend.
1) Look for a company that gives you access to all their mobile software for a monthly fee, which would include a bank of message to use.
2) You also don't want to have to pay for each keyword you have - some charge $150-$350 per month per keyword - even if you only send out 50 messages - so they get you with a lower per message rate but high keyword fee.
3) Also make sure they DON'T use SMTP technology as this is just email and isn't traceable, can take hours to be delivered and a large number never get delivered. You want to make sure it's all delivered via the carrier network thru a leased common short code.
This is a great article talking about many more points to look at - CLICK HERE
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